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History

In April 2017, My Guide was unveiled as the new brand name for the award winning global online guide network started in 2007 and known previously as My Destination.

The new My Guide brand name and logo not only reflects our strategy to offer the most insightful online guides driven by local experts ‘in the know’ it is also supporting the planned introduction of new functionality to enable users to personalise their research and create their own guides when visiting our websites which can be shared with friends and family. "Our goal with this individual and personalised My Guide functionality is to be the ‘Spotify for Travel’" says Mark Wallis, Owner and CEO of the My Guide Network.

We believe that My Guide's new brand identity—specifically its fresh colour palette, sense of purpose, modern open type face and creative bridge to our old logo —gives us a forward-looking, energised identity that reflects and projects a modern, dynamic and truly global association.

Successful technology companies evolve over time; our platform has most certainly advanced dramatically since the company’s birth and it’s very first “bedroom built” Marbella website and the new My Guide brand name doesn’t just describe exactly who we are in a much more succinct way it also signifies the exciting and engaging approach we are taking for the company moving forward.

Our goal with this individual and personalised My Guide functionality is to be the ‘Spotify for Travel’

Owner & CEO Mark Wallis
Mark Wallis Owner and CEO of the My Guide Network

My Guide Brand

My Guide Christchurch is part of the My Guide Network. The My Guide brand strives to be consistent across the entire network as well as social media, to represent the same values and high quality brand on every single page or reference to any part of the My Guide Network. Please follow the brand guidelines below.

My Guide Christchurch

Official Name: "My Guide Christchurch"
Full URL: https://www.myguidechristchurch.com
"Part of the My Guide Network"

Our Logo

We love our logo, treat it right, and it will love you too. Read on to learn the ins and outs of using the My Guide logo.

For any destination related content/publications, use the customized logo (see below), for any commercial promotion of the My Guide Network, please contact us for material.

My Guide(lines):

  • Do use only approved logo assets from this page (or request any you need via support@myguide-network.com)
  • Don't add your own effects
  • Don't modify the logo
  • Don't change the colours
  • Don't change the radius/aspect ratio

Our Logo Animation

Please use the animated version of our logo for any video promotional material. High resolution versions are available on request.

Our Brand Font

Lato is the primary font family designed in the Summer of 2010 by Warsaw based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). It should be used whenever possible to communicate key brand messages in headlines and display copy. It’s available in multiple weights, but please narrow your use to non italics, 14px, 300 (light), 400 (normal), 900 (bold) in most instances.

Download Font: Lato Website

Never Eat Cake, Eat Salmon Sandwiches And Remain Young - Light (300) Never Eat Cake, Eat Salmon Sandwiches And Remain Young - Normal (400) Never Eat Cake, Eat Salmon Sandwiches And Remain Young - Bold (900)

Our Brand Colors

The My Guide palette consists of three main colors: My Guide pink, dark gray, and blue on a white background. My Guide Pink is the core of our brand identity and should appear whenever possible for members to immediately identify our brand.

  • Brand Heading Color: Hex (#e91d62) RGB(233,29,98) CMYK (2,98,43,0)
  • Brand Text Color: Hex (#363c48) RGB(54,60,72) CMYK (77,67,51,44)
  • Brand Link Color: Hex (#2196f3) RGB(33,150,243)
  • Brand Background Color: Hex (#ffffff) RGB(255,255,255)

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Featured Lists

Best Attractions in Christchurch

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Best Attractions in Christchurch

This list has been created by our Christchurch Local Expert.

By: Local Expert · 7 items

Christchurch Botanic Gardens

Best Attractions in Christchurch
Haven of peace and tranquillity in the heart of Christchurch, adjacent to Hagley Park. 21 hectares of gardens, flora, fauna, walking paths and conservatories, founded aro...

Canterbury Museum

Best Attractions in Christchurch
Canterbury Museum and its collections have been enjoyed by visitors from across the world for over 130 years..........

Christchurch Gondola

Best Attractions in Christchurch
Offering 360-degree views over Christchurch, the gondola provides visitors with a spectacular vista and fantastic photo opportunities................

Punting On The Avon

Best Attractions in Christchurch
Punting on the Avon is an iconic experience in Christchurch. From the comfort of cushioned seats in your 'punt', enjoy a relaxing tour along the River Avon to see histor...

Quake City

Best Attractions in Christchurch
Find out more about the devastating 2011 Christchurch earthquake from the people it affected most.............

International Antartic Centre

Best Attractions in Christchurch
Located next to Christchurch Airport, the International Antarctic Centre offers a fun and interactive experience of Antarctica.............

Air Force Museum

Best Attractions in Christchurch
Come in and view the impressive collection of military aircraft, weapons, engines and medals showcasing the Royal New Zealand Air Force's illustrious history. Guided tour...

Christchurch Adventure

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Christchurch Adventure

This list has been created by our Christchurch Local Expert.

By: Local Expert · 7 items

Garden City Helicopters

Christchurch Adventure
Experienced Christchurch helicopter company offering luxury scenic flights over cities, mountains, wineries and Lord of the Rings country.........

Discovery Jet

Christchurch Adventure
High-speed jet boating adventures through the Rakaia Gorge, an hour out of Christchurch. Experience 360 degree spins and breakneck speeds along the narrow and shallow cha...

The Helicopter Line Mt Cook (Glentanner)

Christchurch Adventure
Stunning scenic helicopter flights around Mt Cook, Twizel, Fox & Franz Josef Glaciers, Queenstown and Fiordland. Also available for heliskiing, hunting, fishing and c...

Black Cat Cruises

Christchurch Adventure
Tick your ultimate New Zealand bucket list activity off and swim in the wild with the endangered Hector’s dolphins with Black Cat Cruises......

Glacier Explorers

Christchurch Adventure
Incredible boat journeys beside the mighty Tasman Glacier. One of only three tours of its kind in the world, you'll sail across the terminal lake and capture some amazing...

Hidden Valleys Rafting

Christchurch Adventure
Rafting adventure specialists offering rides for varying abilities. Situated in the Southern Alps, covering some of the wildest wilderness in the country. Satisfaction gu...

Skydiving Kiwis

Christchurch Adventure
Who says Kiwis can't fly? The passionate and highly skilled team at Skydiving Kiwis offer a personalised tandem jump experience just 90 minutes south of Christchurch. Thr...

Top Canterbury Views

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Top Canterbury Views

This list has been created by our Christchurch Local Expert.

By: Local Expert · 7 items

Christchurch Botanic Gardens

Top Canterbury Views
Haven of peace and tranquillity in the heart of Christchurch, adjacent to Hagley Park. 21 hectares of gardens, flora, fauna, walking paths and conservatories, founded aro...

Victoria Park

Top Canterbury Views
Spend a day in the outdoors cycling, walking, or running. Enjoy the peace and listen to native birdcall..........

Mount Cook National Park

Top Canterbury Views
700 square kilometres of awesome glaciers and snow-capped mountains, including 19 of the country's highest 20. Aoraki/Mount Cook is the crowning jewel, a must-see for any...

Peninsula Seal Colony Kaikoura

Top Canterbury Views
A few minutes' drive from Kaikoura town centre brings you up close to a seal colony. Park your car and view the seals in their natural habitat, with a backdrop of the Kai...

Castle Hill

Top Canterbury Views
Midway along highway 73, Castle Hill got its name due to the large grey boulders of limestone resembling the ruins of an old castle. Wih boulders reaching over 50 metres ...

Devil's Punchbowl Falls

Top Canterbury Views
A spectacular fall of 131 metres, accessed from the Devils Punchbowl trail. The one hour return walk includes footbridges, forest, impressive views of Arthur's Pass and a...

Christchurch Gondola

Top Canterbury Views
Offering 360-degree views over Christchurch, the gondola provides visitors with a spectacular vista and fantastic photo opportunities................

The Bucket List

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The Bucket List

This list has been created by our Christchurch Local Expert.

By: Local Expert · 6 items

Whale Watch Kaikoura

The Bucket List
Award-winning whale tourism company in Kaikoura with 25 year's experience, offering comprehensive marine excursions all year round.......

Discovery Jet

The Bucket List
High-speed jet boating adventures through the Rakaia Gorge, an hour out of Christchurch. Experience 360 degree spins and breakneck speeds along the narrow and shallow cha...

Black Cat Cruises

The Bucket List
Tick your ultimate New Zealand bucket list activity off and swim in the wild with the endangered Hector’s dolphins with Black Cat Cruises......

The Helicopter Line Mt Cook (Glentanner)

The Bucket List
Stunning scenic helicopter flights around Mt Cook, Twizel, Fox & Franz Josef Glaciers, Queenstown and Fiordland. Also available for heliskiing, hunting, fishing and c...

Punting On The Avon

The Bucket List
Punting on the Avon is an iconic experience in Christchurch. From the comfort of cushioned seats in your 'punt', enjoy a relaxing tour along the River Avon to see histor...

Skydiving Kiwis

The Bucket List
Who says Kiwis can't fly? The passionate and highly skilled team at Skydiving Kiwis offer a personalised tandem jump experience just 90 minutes south of Christchurch. Thr...

Best Things To Do with Kids in Christchurch

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Best Things To Do with Kids in Christchurch Best Things To Do with Kids in Christchurch Best Things To Do with Kids in Christchurch Best Things To Do with Kids in Christchurch Best Things To Do with Kids in Christchurch Best Things To Do with Kids in Christchurch
Best Things To Do with Kids in Christchurch

This list has been created by our Christchurch Local Expert.

By: Local Expert · 7 items

Christchurch Gondola

Best Things To Do with Kids in Christchurch
Offering 360-degree views over Christchurch, the gondola provides visitors with a spectacular vista and fantastic photo opportunities................

Adrenalin Forest

Best Things To Do with Kids in Christchurch
Pump up the adrenalin to maximum effect at Adrenalin Forest, Christchurch. Dozens of outdoor challenges for all ages and abilities, in a picturesque, sustainable setting....

International Antartic Centre

Best Things To Do with Kids in Christchurch
Located next to Christchurch Airport, the International Antarctic Centre offers a fun and interactive experience of Antarctica.............

Willowbank Wildlife Reserve

Best Things To Do with Kids in Christchurch
Located just five minutes from Christchurch Airport, Willowbank Wildlife Reserve is a family attraction that combines conservation, wildlife and Maori culture.............

Christchurch Botanic Gardens

Best Things To Do with Kids in Christchurch
Haven of peace and tranquillity in the heart of Christchurch, adjacent to Hagley Park. 21 hectares of gardens, flora, fauna, walking paths and conservatories, founded aro...

Orana Wildlife Park

Best Things To Do with Kids in Christchurch
New Zealand's only open range zoo. 80 hectares of natural settings for animals such as giraffes, tigers and cheetahs. 400 animals, 70 species, interactive animal feeds an...

Victoria Park

Best Things To Do with Kids in Christchurch
Spend a day in the outdoors cycling, walking, or running. Enjoy the peace and listen to native birdcall..........

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